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Work clock stock video4/7/2023 ![]() Using stock lets you express how that idea can affect many people over wide areas and demographics (i.e. Why not employ the same methods as they do?Īnd, if you are a marketer and need to make real life ads for your business or a client, you can use stock to make real ads too! The reason stock video works well with ads is because often you have less of a story, and more of a concept, an idea that you’re selling. Maybe you’re making a Sci-Fi film that calls a spoof of some futuristic technology.Ĭommercial filmmakers and marketers already use stock footage to tie their advertisements together. Part of your storyline might include an advertisement for a fictional product or service. Need some white noise or digital glitching? You’re covered. Need some animals on your screens? No problem. Need a local news report? You can find that. If this stuff won’t be featured and just lives in the background, you can add several layers of depth to your scene. This one takes some skills, but it’s one of the handiest and time-saving uses of stock footage. When it comes to screens, be it a TV, computer, phone, or even a jumbotron, finding appropriate footage to put on it can sometimes be difficult, expensive, and time-consuming. You can avoid glare, refresh rate issues, licensing issues regarding on-screen content, or to give more options in editing. Nowadays, screens are often replaced in post-production for a number of reasons. Confidential or Chinatown? There’s a clip for that. Maybe this is a Noir, or a dreary introspective piece about the futility of the people who live here, a la L.A. Simply dropping in a shot of the Hollywood Hills can add that glitzy, fame-soaked vibe you’re looking for. You want to make sure the audience believes that this is indeed Southern California. ![]() Let’s say you’re shooting a video in Arizona, but it’s supposed to take place in L.A. They add a great amount of production value to your video as well, especially if you don’t have the budget to go to a certain location or film a sweeping helicopter aerial yourself. Here’s a few creative ways to incorporate stock footage into your projects.Įstablishing shots are essential to films and videos where a specific location has to be recognized or a mood or tone needs to be set. They can be used to help you improve your video’s storyline. These ready-to-use clips can expand your film in terms of scope and production value for a fraction of the cost or effort. In reality, stock video runs the gamut from dramatic time-lapses to abstract CGI animation. When you think of stock footage, you’re picturing staged scenes and stiff acting in corporate environments, right? The truth is, not all stock equates to smiling doctors or people in suits watching the Dow climb. ![]()
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